I figured that I ought to write something for the month of January and since it’s the 31st I really don’t have much choice do I? I’m going to keep it brief because I have to ease back into writing.
Nowadays we have some fairly decent role models–if you know where to look. Role models are always a good thing. It’s good to have someone more accomplished and experienced to look up to. However, modeling yourself after one of your predecessors can have its drawbacks. For instance, the more you model someone, the less original you become. The more you follow someone the less of a chance you have to become a leader. Role models are definitely needed in society, but where does the influence of the role model end and your own self-determination begin? When and how do we get to break the mold and become avant garde or simply unprecedented? Is there even any more originality left within the creative centers of humanity? Have we all become mindless sycophants who hang on every word of those we place upon a pedestal?
I have my share of role models, but I also try to create my own brand of greatness. In terms of my spiritual advising practice there are not too many reputable folks who could really point me in the right direction–business wise that is. Sure, I could mimic some of the more popular spiritual/metaphysical/astrological blogs and websites, but there is something about the overt sense of commercialism that gives me cause to pause. Just the other day I received some advice regarding the aesthetics and content of my blog. I appreciated the feedback, but at the same time I felt a strong urge to resist conforming to the whole online marketing ettiquette spiel. “Do this, don’t do that, say this, not that”. All of these guidelines and unspoken rules regarding proper Internet protocol just rubs me the wrong way. My aim is to be free, to be independent of the many oppressive ties that bind (shout out to my Uranus/Midheaven conjunction). I thought the Internet was the land of the free and the home of the brave? I guess I was sadly mistaken. Of course I understand that people have proven systems that have increased their bottom line on the Internet, but if I did everything according to these systems, I would feel a bit disingenous. That’s just not me. I am a non-conformist to the max. Sue me. I want to be known for my stellar reputation, not for how bright and sparkly my website or blog is. I am also not one of your “feel good all the time” advisors. Hey, I have bad days just like everyone else. I am also not the run of the mill. I realize that a certain type of individual will love me, and another type may not like who I am. If I do what’s right in my heart, that’s really all that matters. When it comes to matters of the heart, no role model is needed.
So even when it comes to online marketing, I am going to just be myself. I figure that if I stay true to who I am, the people who are destined to be my clients will show up regardless.